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Is Hyper-Personalization Achievable?

By Bob Richter • March 22, 2023

Since 2020, customers’ shopping behavior has changed drastically. In addition to a dramatic rise in online shopping, over 75% of U.S. consumers have switched to new brands (according to a study by McKinsey). In an age of online shopping, how can you help customers find...
Online Business

Should You Consider Headless eCommerce for Your Online Business?

By Ruth Richter • January 04, 2022

Now that the holidays are over, online businesses might take this time to review their processes and solutions as we head into the New Year. What can you be doing to meet rising customer demands? Ship faster? Improve the user experience? Save time internally? Online...
In-Cart Delivery Option

ShipStation Adds In-Cart Delivery Option for BigCommerce, Shopify, and Magento

By Ruth Richter • April 14, 2021

ShipStation is a web-based order management and shipping software which automates the shipping process for e-commerce retailers of any size. With direct integration with over 100 of the industry’s top carriers, marketplaces, and selling channels, ShipStation is positioned as a leading choice for online sellers; in fact,...

Four E-Commerce Trends You Don’t Want to Miss in 2021

By Ruth Richter • February 03, 2021

Massive shifts in the way we do business and how customers behave will carry over into the future, with many becoming the new pillars of e-commerce. Here are four e-commerce trends in mind for 2021. Video Marketing Remember the days of direct mail campaigns full...

Support E-Commerce Health in 2021

By Ruth Richter • January 06, 2021

As we move into the new year, there’s an even stronger push for better health in 2021. Beyond the typical resolutions to go to the gym or eat better—most of which are abandoned by February—the health challenges of 2020 have created even more of a...
e-commerce workflow automation

Boost Your E-Commerce Business With Workflow Automation

By Ruth Richter • December 22, 2020

E-commerce has been growing for the last several years and in 2020 it became a crucial part of the economy. With stores shut down to shoppers earlier this year and at-risk populations still reticent to be out in public for long, e-commerce has offered a...
holiday e-commerce tips

Boost Your Year-End Sales With These Holiday E-Commerce Tips for 2020

By Ruth Richter • November 25, 2020

The holiday season has traditionally benefited brands and shoppers alike, driving some of the highest sales of the year. But, a successful holiday strategy in 2020 is going to require some different approaches. While some are predicting that retail sales will rise 1-1.5 percent, others...

Retail is Not Dead: How E-Commerce Is Helping SMBs Survive the Downturn

By Ruth Richter • July 29, 2020

Back in February, experts projected US retail could expect a modest growth of about 2.8 percent this year. That prediction was, of course, before the coronavirus hit. Suddenly, retailers were faced with store closures, stay-at-home orders, and a significantly reduced demand for most non-essential goods....

The Top Ecommerce Trends to Watch: Custom Packaging

By Ruth Richter • February 12, 2020

You never get another chance to make a first impression. This oft-quoted colloquialism is true not only in life, but also in product packaging. This is proven in the difference between a brand name product and a generic version. While the contents might be exactly...

The Top Ecommerce Trends to Watch: Smarter Payment Processing

By Ruth Richter • January 22, 2020

In a world where ecommerce shopping carts are used not only to hold purchases, but to save items they might want in the future, making it easier for a customer to pay for what they are going to purchase becomes crucial. The final step in...