mobile phone with mock web store front

Multiple Web-Storefronts & Channels Made Easy with IN-SYNCH

By Ruth Richter • May 27, 2022

Several of our e-commerce merchants have multiple online storefronts and marketplace channels. There are many reasons some businesses choose to do this such as diversifying their brand, offering multiple brands, striving to increase their customer reach, and offering a B2B experience to their recurring customers...

Rethinking Retail With a Multichannel Approach

By Ruth Richter • September 23, 2020

It’s been difficult to be a retailer in 2020. The way customers shop has been dramatically impacted by stay-at-home orders, supply chain interruptions, job loss, and multiple other contributing factors. As the economy moves into the next normal, retailers are looking for ways to encourage...

How to Lay a Successful Foundation for Multiple Online Storefronts

By Ruth Richter • August 07, 2019

If one of the big ideas behind ecommerce is to simplify how you sell your products to customers, you might wonder why in the world anyone would want to make their ecommerce more complicated by running multiple online storefronts. There are actually several valid reasons...

Why You Should Consider a Multichannel Approach to Ecommerce

By Ruth Richter • June 14, 2019

Remember when the highlight (and hallmark) of your teenage years was going to the mall with friends? Whether you frequented Spencer’s or Claire’s, or were the darker Hot Topic sort, going to the mall was always an adventure. Now malls are turning into ghost towns....