Customer relationship management (CRM) is defined as a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. 

Integrating CRM with Sage 100 using IN-SYNCH turns two separate business systems into one powerful business solution. While CRM solves many problems for businesses, the biggest issues that arise are having multiple sources of information and difficulty integrating CRM with other software. This sets up information silos and inefficiency.

CRM Integration Eliminates Inefficiency

An automated CRM integration eliminates additional manual steps and costly data entry errors. Sales representatives can log into and use one connected system rather than entering data twice.

CRM Integration with Sage 100 Breaks Down Data Silos

IN-SYNCH creates a real-time bi-directional exchange of information between Sage 100 and the CRM of your choice. With automated integration, contact information and order history are kept up to date no matter where the data are entered.

There are many CRM solutions available and ROI can integrate Sage 100 with them all. The following are popular brands that Sage 100 customers are using.

Popular CRM Integrations

Salesforce Integration with Sage 100

Salesforce is the world’s leading customer relationship management (CRM) platform with a market share of over 19%. Over 150,000 companies, large and small use Salesforce to manage marketing, sales, and service. Salesforce has a number of API’s available to access data within the program. With IN-SYNCH’s expansive access to Sage 100 data, we are able to connect the data between the two systems.

HubSpot Integration with Sage 100

HubSpot provides a complete marketing automation solution including CRM. It is popular among small businesses because it offers a free CRM plan with unlimited users, data and up to 1 million contacts. HubSpot has an API that can be used to pass information between systems.

Zoho Integration with Sage 100

Zoho is considered a leader in CRM technology and a visionary in CRM lead management. Zoho has many advanced features but has options for all business sizes including a free edition.