E-commerce best practices

Last year’s historic events introduced new and unprecedented opportunities and challenges for online shoppers and retailers. Consumers and businesses are still feeling the effects of the global pandemic and the massive shift away from brick-and-mortar shopping to distant, remote, and online retail. In addition to...

Fulfillment is an important part of e-commerce and a big contributor to customer satisfaction. Whatever is sold online must run through a system to ensure inventory is properly stored, has the right packaging, and is received in a reasonable amount of time. After all, a...

Social media is used by seven out of ten Americans, and by close to half of the global population. In the US, social media users spend an average of two hours and three minutes on social media every day. And, social media channels welcome more...

Massive shifts in the way we do business and how customers behave will carry over into the future, with many becoming the new pillars of e-commerce. Here are four e-commerce trends in mind for 2021. Video Marketing Remember the days of direct mail campaigns full...

As the health crisis of 2020 ramped up, businesses began looking for alternative ways for customers to pay for necessary goods while limiting the human-to-human interaction and therefore exposure to the possibility of infection. Many essential stores offered a “buy online, pick up curbside” option...

E-commerce has been growing for the last several years and in 2020 it became a crucial part of the economy. With stores shut down to shoppers earlier this year and at-risk populations still reticent to be out in public for long, e-commerce has offered a...

For many in e-commerce, this year has managed to seem like both the longest and shortest year. Multiple unexpected challenges coupled with uncertainty of when things will get back to “normal” have made for many long days and late nights. On the other hand, keeping...

As more and more traffic runs across e-commerce pages, many businesses are thinking about how to reach new and first-time e-commerce customers. But even with the influx of online shoppers in 2020, it’s important not to neglect the customers you already have. First, retaining existing...