E-commerce best practices

For many in e-commerce, this year has managed to seem like both the longest and shortest year. Multiple unexpected challenges coupled with uncertainty of when things will get back to “normal” have made for many long days and late nights. On the other hand, keeping...

Online shopping is one of the largest industries in the world. In 2019, online retail sales amounted to $3.53 trillion. With the current surge in remote work and social distancing, people shop online now, more than ever. It’s no secret that if businesses want to...

The holiday season has traditionally benefited brands and shoppers alike, driving some of the highest sales of the year. But, a successful holiday strategy in 2020 is going to require some different approaches. While some are predicting that retail sales will rise 1-1.5 percent, others...

As more and more traffic runs across e-commerce pages, many businesses are thinking about how to reach new and first-time e-commerce customers. But even with the influx of online shoppers in 2020, it’s important not to neglect the customers you already have. First, retaining existing...

It’s been difficult to be a retailer in 2020. The way customers shop has been dramatically impacted by stay-at-home orders, supply chain interruptions, job loss, and multiple other contributing factors. As the economy moves into the next normal, retailers are looking for ways to encourage...

It’s safe to say that the internet and web design have grown up in the last 30 years. Facebook used to be TheFacebook. Amazon only sold books. Even Google had an exclamation point at the end of its name and was still just a website...

Over the past few months, retail has been impacted in interesting ways. Most notably, a Walmart VP confirmed that with the majority of Americans now telecommuting to work, the retail giant saw increased sales in tops … but not bottoms. Other retailers confirmed: shirt sales are up...

Now that the burst of reactive action to the COVID-19 crisis has settled some, companies are able to begin strategizing how best to move forward. Marketing tactics that worked just fine up until early March are mostly scrapped. Future plans have to walk a narrow...

On March 11, 2020, The World Health Organization officially declared COVID-19 a pandemic. This has had a major impact on the exchange of goods across the globe. Social distancing has disrupted labor-intensive processes—such as important links in the supply chain—that rely on people working in...

This spring has seen a huge shift in how people buy in response to isolation orders and uncertainty. Consumers are shifting what, when, and how they’re buying, moving to bulk purchases and online shopping. Ecommerce is growing even as the opportunity to purchase in-store is...