E-commerce best practices

In 2000, Salesforce’s now famous “No Software” marketing campaign seemed to come out of the blue.  Today, SaaS accounts for nearly a quarter of all enterprise workloads and platform as a service (PaaS) has grown in popularity to own nearly a third of enterprise workloads; and,...

Typically, when we think of making things accessible to individuals with disabilities, ramps, Braille signage, and sign language interpreters might come to mind, but that also extends to digital and what users of all abilities can access on the internet. As of early 2019, Hootsuite...

When most people think of ecommerce, they likely first think of online retail, selling direct to the customer (B2C). But B2B—business to business—ecommerce is on the rise. In fact, according to a recent survey, nearly three-quarters of surveyed respondents predicted that the majority of their...

Whether you’re just starting out in ecommerce or are a well-established site, there’s likely still a thrill every time you see your numbers going up. Different key performance indicators (KPIs) show you different areas where your business is improving. But when it comes to your...

In business, you’ve been taught to think proactively. Be ahead of the power curve. Analyze all your data to plan for the best future moves possible. If you run an ecommerce business, for example, you’ve already planned for the holiday season and are planning and...

Many of us remember the days of dial-up internet. The sound of the modem dialing and connecting, the frustration if someone picked up the phone while you were trying to load a webpage or download a song. And yet, we enjoyed everything the internet had...

Perhaps one of the most satisfying aspects of shopping online is the ability to search for precisely the item needed (or wanted) and purchase it. What the shopper doesn’t know is that their ability to do so is fueled by the ecommerce platform’s inventory management...

No matter how long you’ve been in the workforce, almost everyone remembers learning the basic “Stop, Drop, and Roll” fire safety tip as a kid. Fire and safety precautions in the working world might be a little more complex—protective gear, eye washes, sprinkler systems, and...

Despite the news reports that Google and Amazon do record smart speaker conversations—sometimes whether or not the “hey Google” or “hey Alexa” trigger words have been uttered—and have a team of humans reviewing them, these devices continue to grow in popularity. In fact, in early...

The shopping experience continues to change, and online shopping has grown from a little-used novelty to an everyday occurrence that is impossible to ignore. In fact, 96 percent of Americans have made an online purchase in their lifetime. Eighty percent made one in the last...