5 Tips for Ecommerce Kickoff Success

By Ruth Richter • January 23, 2019

The largest ecommerce site in the world, Amazon, generated $178 billion in sales last year. It owns Whole Foods Market. Approximately 95 million Americans have an Amazon Prime membership. Forty-three percent of teens cite Amazon as their favorite shopping site. And, 90 percent of consumers...

Using Your Traditional Retail Store for Some Untraditional Fulfillment

By Ruth Richter • January 16, 2019

Once upon a time, Amazon only sold books. Touted on radio ads (remember those?) as the world’s largest bookstore, now Amazon is one of the world’s largest retailer companies. Consumers can get everything they’ve ever wanted—and many things they didn’t know they needed—on Amazon. The...

Three Ways to Use Your Big Data More Intelligently in 2019

By Ruth Richter • January 09, 2019

At a recent conference, ThoughtSpot Inc. CEO Sudheesh Nair called data the new crude oil, saying it is useless in its raw form. When crude oil is first drilled from the ground, it comes out in varying viscosity and a color ranging from black to...

Navigating the New Ecommerce Tax Laws

By Ruth Richter • October 30, 2018

There’s no question that the internet has changed the way we shop. Online retail grew more in 2017 than any other year since 2011 and ecommerce accounted for 13 percent of total retail sales. We find more advertisements in our email and social media feeds...

Getting What They Paid For: Why Content Management Matters

By Ruth Richter • October 17, 2018

Busy folks and introverts will tell you that online shopping is one of the best things that ever happened to them. The convenience of not having to visit multiple stores for the best deal, not having to leave the house on a rainy day, or...

Why You Need to be Data-Centric

By Ruth Richter • October 10, 2018

Almost two years ago, in September 2016, global annual internet traffic surpassed one zettabyte, or 1021 bytes. (Source: Cisco) That’s like 150 years of high-definition video. And while it took 40 years to reach that volume of traffic, it is estimated that within the next...

Five Capabilities You Need to Offer Personalized Ecommerce

By Ruth Richter • September 19, 2018

The internet could likely be considered one of the most disruptive technologies of our time. Its widespread availability and multiple ways of accessing have radically changed how we do everything from shopping to eating, dating to doing business. While the internet has revolutionized the way...

Targeting On-Line Customers Who Browse but Don’t Buy

By Ruth Richter • August 15, 2018

How many of us use our Amazon shopping cart as less of a cart and more of a wish-list? If you’re like many online shoppers, you might drop a slew of products into your cart and then mark all but the ones you actually need...

How to Take Your E-Commerce Sales Global

By Ruth Richter • August 01, 2018

E-commerce is one of the easiest ways for businesses to reach customers outside their typical geographic reach. Retail e-commerce sales worldwide totaled approximately $2.3 trillion USD in 2017, and are predicted to hit just under $5 trillion by 2021. With an estimated 1.66 billion people...