When the Time Comes – Breaking up with Your Ecommerce Aggregator

By Ruth Richter • July 20, 2018

Last month, we shared how easy it is to connect Sage 100 to an ecommerce aggregator. Aggregators—or a “one to many” model allowing multiple businesses to sell via one platform—are a tremendous boon for helping small businesses expand their reach in the marketplace. But there...

Shopping for the Right Ecommerce Systems for Sage 100

By Ruth Richter • June 26, 2018

There’s no denying that ecommerce continues to thrive. It’s already a $200 billion industry in the US, and it’s predicted to expand by approximately 15 percent each year. Some of this has to do with the fact that ecommerce has a lower startup cost and...

Ready or Not, GDPR is Here: How IN-SYNCH Helps Compliance

By Ruth Richter • June 20, 2018

In the U.S., it seems the leaking of personal information is all too common with our personal data available online now, more than ever, through social media and digital assistant devices. One of the most significant steps to data protection just came to pass with...

Connecting to Customers when Google Disconnects your Platform

By Ruth Richter • May 22, 2018

Google has become such a ubiquitous part of the Internet experience that “Google” has even become a verb to describe looking something up via the major search engine. Google is also something that small retailers rely on for selling online. Google’s Merchant Center allows online...

Must-Have Software and Technology for Small Businesses

By Ruth Richter • February 14, 2018

Over the past decade, we have seen more changes in the use of technology than in any previous time period. New features, new functions, and new must-have solutions are being released daily. How can a small business distinguish the must-have features that will achieve an...

Is Your Online Shopping Site Still in the 20th Century?

By Ruth Richter • January 23, 2018

Imagine your life without online shopping. No Amazon Prime, no eBay buy-it-now. It’s difficult to imagine now, but just 20 years ago, one expert said, “… it is still almost impossible to actually get to buy anything on the Web.” And in 1997 when ROI...

How You Can Use Data to Improve Customer Experience

By Ruth Richter • January 10, 2018

Every company knows that data is a powerful tool but, with the plethora of sources nowadays, how do your sort through all that data to ensure that it’s actually helpful to improving your customers’ experience and not simply overwhelming? It’s about Customer Experience Knowing the...

High Technology on a Small Business Budget

By Ruth Richter • December 05, 2017

How to Succeed in E-Commerce Without a CIO Small businesses don’t usually have the luxury of a dedicated CIO. In these organizations, people often wear many hats even when they don’t have the background and training for the roles. In our experience, in the majority...