Marketing in the Time of COVID-19: How Do You Evolve?

By Ruth Richter • May 27, 2020

Now that the burst of reactive action to the COVID-19 crisis has settled some, companies are able to begin strategizing how best to move forward. Marketing tactics that worked just fine up until early March are mostly scrapped. Future plans have to walk a narrow...

Pandemic-Proof Your Supply Chain With Digitization

By Ruth Richter • May 13, 2020

On March 11, 2020, The World Health Organization officially declared COVID-19 a pandemic. This has had a major impact on the exchange of goods across the globe. Social distancing has disrupted labor-intensive processes—such as important links in the supply chain—that rely on people working in...

IN-SYNCH Upgrades a Growing Appliance Market

By Ruth Richter • May 06, 2020

Nowadays, when people consider outfitting a new kitchen or remodeling an existing one, they look at all the ways they can upgrade appliances to have the latest and greatest features. This could include anything from a special smart feature to an energy saving design. After...

Make Customers Happier with Self-Service Portals

By Ruth Richter • April 29, 2020

The core of your business isn’t just any customer, it’s a happy customer. While businesses typically spend more on customer acquisition than retention, selling to an existing customer can be up to seven times cheaper. In fact, the success rate of selling to an existing...

Supply Chain Integration: 3PL or 4PL?

By Ruth Richter • April 08, 2020

Third-party logistics—or 3PL—isn’t a new terminology for most. Initially coined in the 1970s, this marked the departure from transportation contracts that only featured the shipper and the carrier. Once intermediaries that could take the shipments from shippers and transfer them to rail carriers came into...

5 Ways to Improve Your Ecommerce Checkout Process

By Ruth Richter • April 01, 2020

This spring has seen a huge shift in how people buy in response to isolation orders and uncertainty. Consumers are shifting what, when, and how they’re buying, moving to bulk purchases and online shopping. Ecommerce is growing even as the opportunity to purchase in-store is...

ROI Adds Customer Development Director to Management Team

By Ruth Richter • March 30, 2020

New Position Enables Continued Focus on Customers and Partners   Bellevue, NE – March 30, 2020 – ROI, Inc., the developer of IN-SYNCH® and the market leader in Sage 100cloud integration solutions, announced that Kim Zertuche has joined the company as Customer Development Director. “ROI...

Prepare for the Future of Warehousing Logistics with Integration

By Ruth Richter • March 25, 2020

The future of warehousing logistics is driven by online shopping. In the US alone, 91% of the population is expected to shop online by 2023. The recent coronavirus scare has driven even more consumers to shop online instead of at their local stores. The change...