By Ruth Richter • December 20, 2023

Blog|Enable Endless Website Customization Through WooCommerce and IN-SYNCH
Enable Endless Website Customization WooCommerce and IN-SYNCH logos

A great website is the key to customer satisfaction. Whether the site is a portal for existing customers to utilize and do business with your business (B2B) and/or a retail store to generate and grow the number of consumers who visit (B2C), without an organized, easy-to-navigate experience, it just won’t meet the mark.

For manufacturers and wholesale distributors, the ecommerce website may be the primary interface through which most of your customer interactions take place. With WordPress and WooCommerce, businesses have a high amount of access to be able to intuitively maintain the platform after the website design and ecommerce plugins are finished and launched. The agency will ensure your company’s website reflects brand identity as well as having the catalog and checkout perfected. But to accurately reflect inventory quantities, pricing updates, and other real-time data on an on-going basis, integration with the ERP is essential.

Level Up Your Solution Through WooCommerce

There are over 2.3 million ecommerce stores hosted on the WooCommerce platform, and for good reason. WooCommerce is free, easy to install, and has nearly endless customization options. Here are some of the benefits you can take advantage of through WooCommerce:

  • WooCommerce connects directly to WordPress and can be controlled directly from the WordPress dashboard. No matter what kind of product you’re selling, every order shows on the same screen.
  • WooCommerce supports easy payment collection and offers extensions you can use to automatically charge recurring payments.
  • WooCommerce includes many different filtering and search options so you can organize your online store in an intuitive and clear way.
  • WooCommerce is a free and open-source plugin with thousands of both free and paid extensions for custom functions.
  • WooCommerce has minimal website hosting requirements, allowing for lower-cost hosting options.

But the most important benefit to WooCommerce for companies that need B2B ecommerce is its integration capabilities. WooCommerce can integrate with dozens of other platforms, including email marketing, payment processing, and accounting solutions. For businesses that use Sage 100, IN-SYNCH and WooCommerce can be bi-directionally connected for the standard integration data points like orders, tracking, and inventory, plus customer-specific pricing integration, credit card tokenization integration, full order history, and more.   

The easiest way to combine smooth integration and custom design is through WooCommerce and IN-SYNCH. Investing in an ecommerce solution is an important step to achieving smooth data flow and accurate information available 24×7 to your customer base. IN-SYNCH can tightly integrate Sage 100 ERP to your business specifications.

We’ve Got You Covered

Our team of experts at ROI is ready to help you achieve an integrated, custom website and ecommerce experience. Our IN-SYNCH solution can integrate any website or platform with Sage 100, giving you access to real-time, bidirectional data flow throughout your company. IN-SYNCH is installed and controlled from within your Sage 100 server, meaning your data will remain securely within your reach at all times.

We understand that creating high-quality ecommerce experiences requires not just software expertise, but also high-quality website design, so we’ve partnered with digital agencies to create custom websites for our clients who need such services.

If you’re interested in partnering with ROI for website design, WooCommerce implementation, or IN-SYNCH integration, we’re ready to help. Contact us today to get started.