E-commerce best practices

As the calendar flips into the summer months, with kids out of school, temperatures soaring, and the A/C running at full blast non-stop, it’s probably a little difficult to begin thinking about the winter holiday season. But for ecommerce businesses, this is exactly the time...

How many times, long before MapQuest and GPS were a thing, did you sketch out directions to your house or a favorite restaurant for a friend? Chances are you included lines, arrows, and maybe even some recognizable landmarks to look for. After all, you didn’t...

In the generation of text messages, Snapchat, and email, it might seem nearly impossible to believe there was a day when one of the main ways to communicate with someone was to write a letter and mail it through the Post Office. Now social media...

Remember when all your cellular phone did was make and take calls? Without pre-programmed phone books, you still had to memorize or look up the numbers you needed to call. The screen displayed a phone number, and that was it. The phone was heavy due...

When you make your next reservation for a Saturday night out at a fancy restaurant, you’re probably not thinking about your car tires. So it might seem a bit surprising that one of the most prestigious star ratings in the restaurant business is put out...

For those of us who watch every penny when we shop, one of the best things about online shopping used to be the lack of sales tax. If you happened to live in a state or county where sales tax was particularly high, every dollar...

Few things can be as frustrating as trying to call a customer service number. First, needing to make the call usually means something is wrong, whether that means your bill is wrong or you paid for expedited shipping only to find out your package wasn’t...

Many of us have forgotten what it was like before we could shop online. Now you can order your groceries, pay your bills, send Mother’s Day flowers, and browse for a graduation gift for your nephew without getting off the couch. We’ve been buying things...

Growing sales isn’t just about product and sales people. In Part 1, we looked at complementary strategies for increasing revenue in 2019. Pricing also plays a part, and you might be surprised to learn that raising prices isn’t the only option for growing sales. Pricing...

Every company has goals to increase sales. What’s important, however, is to find the right revenue increase strategy for your company, products, and customers. Small businesses in particular have to find the right strategy, whether it’s one initiative or a specific blend of a few....