Are You Making Any of These Common Ecommerce SEO Mistakes?

By Ruth Richter • March 15, 2019

Many of us have forgotten what it was like before we could shop online. Now you can order your groceries, pay your bills, send Mother’s Day flowers, and browse for a graduation gift for your nephew without getting off the couch. We’ve been buying things...

Driving Successful Inventory with IN-SYNCH Integration

By Ruth Richter • March 06, 2019

While you might be more likely to see MLB or NHL jerseys while out and about, believe it or not, NASCAR is actually second only to the NFL in reaching the millennial crowd. And even as popular as soccer is worldwide, NASCAR reaches five times...

2019 Sales Growth Strategies: Part II

By Ruth Richter • February 27, 2019

Growing sales isn’t just about product and sales people. In Part 1, we looked at complementary strategies for increasing revenue in 2019. Pricing also plays a part, and you might be surprised to learn that raising prices isn’t the only option for growing sales. Pricing...

2019 Sales Growth Strategies: Part I

By Ruth Richter • February 20, 2019

Every company has goals to increase sales. What’s important, however, is to find the right revenue increase strategy for your company, products, and customers. Small businesses in particular have to find the right strategy, whether it’s one initiative or a specific blend of a few....

How IN-SYNCH Keeps America Caffeinated

By Ruth Richter • February 14, 2019

Whether you run on Dunkin’ or can’t drive past your local coffee shop without spending some bucks, we can all agree that America is one caffeinated nation. According to the National Coffee Association, coffee drinkers in the U.S. consume an average of 3 cups of...

Leveraging the Discount by Amazon Perk

By Ruth Richter • February 08, 2019

There’s little doubt that Amazon is one of the most popular online retailers, if not the most popular online retailer. With approximately 310 million active customers, the tech giant has 90 million U.S.-based Amazon Prime members and sells more than 12 million products. That seems...

ROI is Bronze Sponsor at Sage Summit 2019

By Ruth Richter • January 31, 2019

ROI Consulting Will be at Sage Summit 2019! ROI is a Bronze Sponsor of Sage Summit 2019 and we would love to have you stop by so that we can meet you in person.   This year, there are two dates and two different locations....

Use Integration for Automation Success

By Ruth Richter • January 30, 2019

Automation has not only made our lives easier, it’s made it more fun. A scant few years ago who would have imagined that a little round robot would be vacuuming our floors on a pre-programmed schedule? Likewise, few people could have predicted how far down...

5 Tips for Ecommerce Kickoff Success

By Ruth Richter • January 23, 2019

The largest ecommerce site in the world, Amazon, generated $178 billion in sales last year. It owns Whole Foods Market. Approximately 95 million Americans have an Amazon Prime membership. Forty-three percent of teens cite Amazon as their favorite shopping site. And, 90 percent of consumers...