By Ruth Richter • October 31, 2017

Adobe Commerce (Magento)|Sage Magento Integration: A Great Match for B2B Customers

There’s a reason why Magento is one of the preferred e-commerce shopping cart systems for B2B customers: it makes shopping simple, easy, and quick. Here’s why Magento is a great choice for B2B customers adding or updating their e-commerce systems, and how you can integrate Sage 100 with Magento.

Features Companies Need in B2B e-Commerce Shopping Carts

Business-to-business (B2B) customers shop for products differently than business-to-consumer (B2C) customers do. Most B2B customers know precisely what they want to buy and want a fast, simple checkout process.
Companies manufacturing food products know the exact amount and type of ingredients they need to order from their wholesale supplier to produce baked goods; companies creating office furniture know they need specific types of metal, wood, or plastic parts to make their furniture. They aren’t interested in browsing a catalog, skimming through big fancy pictures of wood or plastic, or any of the other bells and whistles often found in a consumer-focused cart system.

B2B companies have a wish list of features for their shopping carts. The features they like include:

  • Great search functionality: Business customers are in a hurry to find what they need on your shopping site. They usually aren’t interested in browsing. They want to punch in a search term, part number or description, and find it fast. A good shopping cart for B2B e-commerce has a robust search engine that is both accurate and fast.
  • Intuitive design: Carts designed for optimal user experience offer an intuitive design that makes it easy to understand how to use it. Customers don’t have to hunt around for the button to add an item to their cart, check out, or confirm payment method. Routine tasks are easy to find and make sense on screen.
  • Accuracy: Shopping carts must reflect accurate prices, SKUs, and product information. It should be easy to update and integrate with other software such as ERP systems and warehouse systems so that you have an accurate inventory count available.

There are many carts to choose from, but Magento offers a comprehensive package of features that are ideal for B2B e-commerce.

Sage Magento Integration Made Easy

Many companies with ERP systems and separate shopping cart systems worry that integration will be difficult. Products such as IN-SYNCH from ROI Consulting make Sage Magento integration easy.

Magento web store and Sage 100 integration through IN-SYNCH offers a seamless interface. The two systems can communicate in fast, real-time, bi-directional communications, ensuring that information moves rapidly between the systems to update them. Customer information, orders, inventory status and much more are all conveyed between the systems so that no manual data entry into your ERP system is required.

If you’re shopping for a cart system and are worried that it won’t integrate with your Sage 100 platform, consider IN-SYNCH from ROI Consulting. It easily integrates with over 20 cart systems and can integrate with many custom carts, too. It has a long history of successful Sage Magento integration and many satisfied customers. We’d love to add you to that list of happy customers, too. Contact us today about IN-SYNCH.

ROI Consulting Has Proven Results

Many clients have used IN-SYNCH to connect their systems with a wide range of shopping carts with excellent results. Sage Magento integration is just one of many possible combinations using IN-SYNCH.

ROI Consulting, home of IN-SYNCH, offers consulting and support for website integration with Sage 100. With over 20 years of experience, ROI Consulting understands the needs of Sage 100 clients and offers the right tools to support integration.

For more information on IN-SYNCH, visit ROI Consulting or speak with someone at ROI Consulting today. Contact ROI Consulting online or call us at 402-934-2223, ext. 1.