By Ruth Richter • November 13, 2017

Blog|Why Wait to Launch an ERP Integrated Web Presence?

If it’s so easy to launch an integrated online presence, then why are so many small businesses still without a website? A small business survey by Sure Payroll, published by Small Business Trends, indicates 74% of all small business offer no e-commerce. That number is astonishing, especially given the ease with which any business can build an e-commerce presence today.

With the right tools, a small business can increase revenues by adding e-commerce opportunities to the marketing and sales channels. Sage integration with an online webstore is easy thanks to IN-SYNCH from ROI Consulting. Built especially for Sage 100 customers, IN-SYNCH handles Sage integration with almost any shopping cart or marketplace with ease. With the availability of hosted website platforms, online marketplaces, and the Clearnine solution, launching an ERP integrated web presence is not as arduous as one might normally think.

Website Integration Is Vital for E-Commerce Success

Using IN-SYNCH to connect the ERP with the webstore enables you to manage your business’ accounting, finance, inventory, distribution, and fulfillment, all through one location, Sage 100.

Why should you integrate your webstore with Sage 100 ERP?

  • Greater potential revenue: In a previous article, we talked about the potential for higher revenues from shopping cart integration. Companies that embrace digital transformation see a greater revenue increase than those who do not. The added insights into their operations derived from the ERP system can be used to boost profits.
  • Competitive advantages: Also, in a previous article we shared about several high-end brands such as Tamara Mellon, Raymond Weil, and JW Hulme, who offer an exquisite online shopping experience for their customers. Why? This makes them better able to respond to customer order requests and communicate clearly and efficiently with customers. Companies leveraging an integrated shopping cart and e-commerce system can improve communications, order information, and more.
  • Saves time: The bidirectional, real-time data updates through software such as IN-SYNCH from ROI Consulting save time for your company. Because the systems communicate efficiently and quickly, you do not need to download data from one system and upload it again to another. It also eliminates manual data entry and the potential for mistakes.


IN-SYNCH from ROI Consulting is a proven software for Sage 100 integrations. It has been used to connect custom carts as well as Magento, Amazon, Shopify, e-Bay, Clearnine, and dozens of other webstore offerings, too.

As your company grows, you may acquire competitors or expand into new areas. IN-SYNCH can expand with you and connect more carts for seamless integration within Sage 100. The resulting data offers a powerful means of monitoring, measuring, and using the data derived from your company’s operations. It enhances your competitiveness, improves sales, and makes your firm more efficient. That’s a great plus for any business but especially for an e-commerce business.

ROI Consulting

ROI Consulting, home of IN-SYNCH, helps companies of all sizes with website integrations and Sage integrations. Our flagship software, IN-SYNCH, integrates Sage 100 systems with most shopping carts easily and quickly. If you’ve been putting off building a website because Sage integration seemed too difficult, we have the solution with IN-SYNCH. Contact ROI Consulting online or call us at 402-934-2223, ext. 1.