By Ruth Richter • August 19, 2024

Blog|Take Your Marketing to the Next Level with These ROI Clients
various products where a logo can be added - hat, shopping bag, drink cup and can, water bottle, coffee mug - for marketing

Although we here at ROI spend most of our time working on improving the operational efficiency of our clients through IN-SYNCH, marketing efficiency and strategy is just as important to a business’s success. Without clear, enticing, and on-brand marketing, you won’t attract customers—no matter how great your software is! If you’re looking to take your marketing to the next level, we’d like to introduce you to three of our clients who can make your company’s marketing materials look their best.

LogoUp

LogoUp logo

One classic marketing strategy is giving out branded “swag” like shirts, bags, and more. LogoUp was created to provide high-quality items embroidered with your company’s logo. LogoUp began as a small family embroidery business over a decade ago, but the company has grown exponentially since then. LogoUp has delivered millions of embroidered shirts, duffle bags, hats, and more over the last fifteen years. They pride themselves on delivering a top-notch experience not just for their customers, but also for their employees: the average tenure of their employees is nine years.

LogoUp’s easy three-step order process—choose your product, upload your logo, and approve your proof—makes it simple for customers to get exactly what they want. Thanks to IN-SYNCH, the internal ordering system is just as simple. LogoUp’s ecommerce website is powered by Shift4Shop, which lets LogoUp personalize their look and feel while serving customers. Using IN-SYNCH, LogoUp keeps order and customization information flowing between Shift4Shop and Sage 100 to ensure that their order process for customers continues to be as easy as 1-2-3.

Action Specialties

Action Specialties, LLC logo

Action Specialties, a veteran-owned business founded in 1994, provides a wide range of customizable branding services for everything from mugs to water bottles to golf balls. They do business according to their motto: “we can do that.” If you’re looking for a unique branded item—like an umbrella! —Action Specialties has the specialized equipment to make that happen. They can also provide tradeshow supplies and signage.

With multiple locations, a 40,000-square-foot warehouse, and highly-personalized product orders to contend with, Action Specialties needed a flawless integration between their extensive online marketplace and their internal Sage 100 ERP system. An integration through IN-SYNCH proved to be the perfect choice.

Altrua Global Solutions

ALTRUA Global Solutions logo

If you could create your dream advertisement, what would it be? Whatever it is, Altrua Global Solutions can make it a reality. Don’t believe us? If they can create a 13-foot-long Shamrock Shake cup floating down the Hillsborough River (no, really), they can help you achieve your dream, too.

Altrua serves some of the biggest brands in the world, such as Coca-Cola, Dr. Pepper, and McDonalds. They provide branded events, unique advertisements, and even product development and inventory management.

With an average of over 650 production jobs in process per day, Altrua needed bulletproof integration software. They originally partnered with ROI to automate the exchange of data between Sage 100 and an internal SQL database, but they soon moved on to the real-time integration of orders from their Shopify-based website platform. This integration saves time and money so that employees can focus on what Altura does best: dreaming big.

Looking for Some Operational Help, Too?

If your business needs a software upgrade as well as a marketing upgrade, we’re here to help! Our IN-SYNCH solution can integrate any third-party ecommerce system with Sage 100, providing you with stellar efficiency and smooth data flow throughout your business. We can help you implement and customize this integration to your exact needs and goals. Contact us today to get started.