By Ruth Richter • March 30, 2020

Blog|ROI Adds Customer Development Director to Management Team

New Position Enables Continued Focus on Customers and Partners


Bellevue, NE – March 30, 2020 – ROI, Inc., the developer of IN-SYNCH® and the market leader in Sage 100cloud integration solutions, announced that Kim Zertuche has joined the company as Customer Development Director.

“ROI continues to expand to meet the demand of companies who wish to automate their Sage 100 systems to support ecommerce and other business growth,” stated Ruth Richter, the company’s managing partner and director of customer experience. “To support that growth, we are pleased to introduce Kim Zertuche to the team, strengthening our ability to deliver high quality solutions quickly and effectively.”

The new position, Customer Development Director, was created to coordinate the company’s marketing, sales, and project delivery efforts. The focus of the position is to strengthen partner and customer communications and relationships and enhance the project delivery process.

Kim Zertuche has filled this new role. She has more than 30 years of experience in sales and customer-focused positions in the ERP software market. As an inside sales director at Sage Software, she led teams responsible for selling products and services to existing customers. She excels in building collaborative relationships with customers, partners, and teammates. “I look forward to working with ROI’s Sage 100 customers and partners to help them expand and grow their business,” said Zertuche. “ROI has a strong reputation in the industry, and I am delighted to join the team.”


About ROI Consulting

ROI Consulting, Inc. is the developer and provider of the market-leading, Sage 100cloud integration product, IN-SYNCH. They have been serving the Sage 100 and MAS 90 marketplace for more than 20 years and have completed over 700 integration projects for customers who are located around the globe. The top three integration solutions purchased today are for Amazon, BigCommerce, and Shopify. The ROI Team consists of highly skilled developers, implementation and support experts, project managers and customer service specialists located in all time zones throughout the United States.

ROI Consulting’s mission is to maximize their client’s accounting software investment through integration and customization. To review success stories, client profiles, solution connectors and more, visit Or stay connected through Facebook, LinkedIn, and Twitter.