By Ruth Richter • November 27, 2019

Blog|Getting Personal: How IN-SYNCH Helps Customization Retailers

Remember the thrill of being on a family vacation as a child and finding your name on a keychain or Christmas ornament at a tourist gift shop? Or, the disappointment if they were sold out of your name—or worse; they didn’t even sell your name?

With the rise of ecommerce and its capabilities, the personalized gift market has extended well beyond the tourist gift shop and onto computer screens around the world. Customized gifts are on the rise. One prediction has the personalized gift market reaching $31.6 billion by 2021 from $20.4 billion in 2016. Personalized gifts extend far beyond a name printed on a cheap plastic keychain and now range from beautiful embroidery to engraved photos to toys made from children’s drawings, and stuffed animals that are direct clones of your pet.

Ecommerce makes that personalization option easier to build for the customer but offers challenges to the retailers. See how these three retailers have used real-time data synchronization to achieve critical success with their customization businesses.



Built from their late father’s embroidery business, Brian and Scott Roberts’ company LogoUp has delivered millions of embroidered shirts, hats, and duffle bags over the past decade. Its success has not gone unnoticed. In 2014, Inc. Magazine recognized LogoUp as he 80th fastest growing company in America. Their easy three-step order process—choose your product, upload your logo, approve your proof—and excellent customer service keeps people coming back for more.

LogoUp’s ecommerce site is powered by 3dcart, an all-in-one ecommerce solution. The platform lets LogoUp personalize their look and feel while serving customers and customizing to their look and feel for logoed products. Using IN-SYNCH, LogoUp keeps order and customization information flowing between 3dcart and Sage 100 to ensure their order process for customers continues to be as easy as 1-2-3.


Peacock Alley

For 45 years, Peacock Alley has offered its customers dreamy products through its luxury linens. Simple yet quality bedding and bath linens are available in traditional colors and designs. Shoppers can then choose to upgrade their luxury by adding a personalized monogram to sheets, towels, bathrobes, blankets, even bathmats and shower curtains. Shoppers can choose from 19 letter styles and 17 colors of embroidery.

Peacock Alley is in the midst of implementing Shopify with IN-SYNCH integration to connect to its Sage 100 ERP and other systems. This integration solution ensures that it’s a luxury experience from selection process through sliding on that first monogrammed pillow sham.


Salisbury Fine Metal Artisans

Fewer things are more exciting than a wedding. Whether you’re giving or receiving, personally engraved platters, boxes, and other custom items from Salisbury Fine Metal Artisans are a can’t-miss gift. Salisbury also offers custom mementos for other major life events, such as a new baby, housewarming, anniversary, baptism, and holidays. This family-owned business has prided itself in handcrafting lines of pewter, sterling silver, and cast aluminum since 1979.

Now available worldwide via its ecommerce platform, Maryland-based Salisbury Fine Metal Artisans hosts its customization shop on Magento and connects order data to the artisans, warehouses, and more via IN-SYNCH Sage 100 integration. With nearly every product able to be customized with everything from a custom message to a raised pewter crest, Salisbury Fine Metal Artisans relies on deep integration to communicate the correct customization for each order.


Customize Your Own Business With IN-SYNCH Integration

Built on the concept of customization, IN-SYNCH Sage 100 integration software works with everything from Shopify to Magento and marketplaces such as Amazon to connect all your custom data. Information is delivered as needed to Sage 100 systems and back to ecommerce platforms to ensure shipping data is correct, inventory is up-to-date, and custom orders go out right the first time, every time.

Whether you’re in need of a standard integration or a customized connection, let the experts at ROI Consulting show you just how effective IN-SYNCH can be for your unique business needs. Contact us today to get started.