By Ruth Richter • November 21, 2018

Blog|Companies that See Data Clearly with IN-SYNCH

If the eyes are the windows to the soul, eyeglasses must be the window panes. From corrective lenses to “readers,” the Vision Council of America estimates that nearly three quarters of American adults use some form of vision correction, 64 percent of which wear glasses exclusively. While we’ve integrated vision correction into our lives in many formats, it’s equally important that eyeglass manufacturers and resellers use integration to keep their business outlook clear.

It’s this clarity of business insight that has eyeglass companies turning to IN-SYNCH by ROI Consulting. See how these organizations have used IN-SYNCH’s integration to connect their systems and take a closer look at how their business processes work.


What began as a big idea in a small garage in Brooklyn has now become a fourth-generation global company committed to providing stylish and protective eyewear to athletes, professionals, and enthusiasts around the world. From private-label brands such as Under Armour Eyewear and Hobie Polarized, to an entire portfolio of retail partners, Eyeking likes to keep its eye on the sunglass market.

With that vision in mind, Eyeking needed a solution to keep information flowing freely from one system to the next. Integrating their ecommerce platform with the Sage 100 accounting system ensured a smooth shopping experience for customers. When the Eyeking team decided to deploy Handshake, their favored B2B ecommerce platform for the order and fulfillment process, using IN-SYNCH for the integration was a no-brainer.

B. Robinson

Since 1926, B. Robinson has produced global performance eyewear. They are an industry leader in designing, manufacturing, selling, and distributing eyewear and offer several licensed collections including Judith Leiber, Izod, Halston, Joe’s Jeans, and London Fog. Revo, a world-renowned brand of sport eyewear, also falls under the B. Robinson umbrella.

With all these products, B. Robinson has a lot of products to keep track of. Fortunately, with the selection of IN-SYNCH, B. Robinson has direct integration between its Magento and Sage 100 platforms. With a keen understanding of both systems, ROI Consulting helped B. Robinson connect the two platforms to accurately manipulate and store shared data. Customers also reap the benefits of this integration with easily available shipping and order status information.

See the Benefits of IN-SYNCH for Yourself

Real-time data synchronization isn’t just a vision for the future, it’s a benefit you can see today with IN-SYNCH. Update inventory, order tracking, and status information between ERP, website, and customer. With IN-SYNCH’s flexible integration, we can meet any time of integration setup you can visualize.

Ready to take a look? Contact ROI Consulting or give us a call at 402-934-2223, ext. 1.