Around the holidays, many people crave roasted nuts, brittles, and chocolate. The founders of Western Nut saw that need and made it their mission to provide the highest quality holiday snacks—year-round! Western Nut is committed to acquiring the best raw nuts available, then roasting them to perfection. “We’ll always provide satisfaction over numbers,” says Loren Mercer, one of the owners of the company.
How It Started
Founded in 1966, Western Nut was well-established in their local area of Salt Lake City. However, an increasing number of mail and phone orders signaled an opportunity: e-commerce. In 2010, they unveiled their first website. Of course, the website has come a long way since then! Today, customers can browse through an organized e-commerce website that makes it easy to order nuts, candies, or gifts to anywhere in the U.S.
Creating a usable and functional website requires a lot of work behind the scenes. In 2023, Western Nut decided to overhaul their whole website. (The usability wasn’t great—there were over 20 tutorial videos with instructions on how to use it!) At the same time, they knew they needed a new integration solution. Loren recalls that, with the old website, his employees had to enter every bit of data twice: once into Sage 100 ERP, and once into their Shopify website. Their previous e-commerce partner promised Sage 100 integration of wholesale and retail orders, but this never materialized. It was time for a change.
How It’s Going
Having found ROI through an internet search, Western Nut reached out to find out whether IN-SYNCH could be the integration solution for them. After speaking with the experts at ROI, they decided to implement IN-SYNCH to integrate their Shopify e-commerce site, retail stores (through Shopify POS), and Sage 100 ERP.
After ROI fully implemented IN-SYNCH at Western Nut, Loren saw immediate improvement. “The new website is working tremendously well,” he says. “Not double-entering data is huge to reduce errors. We used to have to import daily sales manually, but now it just happens in the middle of the night: we come in the morning and there’s our sales! Our Shopify integration, because of IN-SYNCH, is much more automated.”
Western Nut’s IN-SYNCH integration allows them to enter new inventory items in Sage 100 that automatically populate in Shopify. In addition, they can bring over e-commerce sales data as well as cash receipts and credit cards from Shopify into Sage, where they balance their books. With Shopify POS, their retail stores are integrated into this ecosystem as well.
Looking Forward
Western Nut is busy preparing for another holiday season. They’re also looking towards the future of their e-commerce—they hope to use IN-SYNCH to integrate their Amazon storefront with Sage 100 soon. This integration will allow them to reach new customers while still maintaining the highest standards of quality and customer service.
ROI is also passionate about quality and customer service! Loren summed up his experience with ROI this way: “We’ve had good success with ROI. Getting something better than what we had—for cheaper—is a win-win!”
Two Exciting Offers
Has reading this success story made you hungry? We’ve got good news: Western Nut has generously provided us with a coupon code you can use to try out their delicious products! Use code ROIFRIENDS to get 15% off your entire order at their online store. Ruth and Bob both highly recommend their fudge!
If your company has a Shopify e-commerce website that isn’t integrated into Sage 100, we’d love to talk to you about how IN-SYNCH can save your business time and money. We can integrate any data point you can think of! Contact us today to learn more.
