Feld Fire

Founded in 1945 by Ed M. Feld, Feld Fire is on a mission to be the best single-source supply center for any and all fire, rescue, and safety needs. What began as a simple service and distribution center in Iowa has now grown to a business spanning across the Midwest via sales reps and a growing ecommerce presence that widens their customer base across North America.

Expanding from a sales rep-only structure to also including an ecommerce base changes the way warehouses and fulfillment teams keep the business moving forward. Fortunately, Feld Fire has IN-SYNCH for Sage 100 integration on its side. With lightning-fast bidirectional integration, IN-SYNCH keeps Sage 100 up to date on orders, inventory, and more, whether the sale came from a rep or the web. This helps Feld Fire hold to its 100 percent customer satisfaction goal by ensuring that orders go out on time in the right quantities to the right locations, and inventory is replenished accordingly so that no one is left unprotected.