Wholesale blade distributor Blue Ridge Knives stands out from the crowd by limiting their business to being a supplier only. Selling to qualified dealers, Blue Ridge Knives features mainly general purpose knives, but also offers options for kitchen cutlery, sharpeners, multi-tools, and swords.
As a wholesale distributor, Blue Ridge Knives needed a custom integration for their ecommerce site to ensure that its retailers saw their exclusive custom pricing after logging in. For that, Blue Ridge sought a solution that would enable custom integration to connect pricing information in their databases to their Ignify store. With IN-SYNCH, Blue Ridge can make sure that specific pricing is displayed on an account-level basis. Data is then easily returned to other databases for tracking and trending analysis that helps set custom pricing for the future.